A unique shop to discover

  • Posted on
  • By Virginie Coossa
A unique shop to discover

It has already been five years, since I started visiting the Enfantillon shop a few times a year. I
live in Montreal and it's never really on my way, but it's a detour that I take with great pleasure because this shop has a unique appeal that I can’t find elsewhere.

It has already been five years, since I started visiting the Enfantillon shop a few times a year. I
live in Montreal and it's never really on my way, but it's a detour that I take with great pleasure because this shop has a unique appeal that I can’t find elsewhere.


Unique offers, standing out, are a huge challenge in the extent of what retail businesses offer
today. And believe me, I speak knowingly: I myself opened my online store (I do not have a
storefront yet!) V like Coossa last year where I try to encourage local artisans and designers. I
see the challenges that Caroline - the owner of the l’Enfantillon - faces and I understand that we
must always think ahead AND make our way to keep our place in front of the giants that
surround us.


Word of mouth should never be underestimated because it is an effective technique to make
oneself known. To prove it? It was in 2013, a mother that I had met at my son Leo’s daycare who
spoke to me enthusiastically about the shop. I will always remember her surprise: - What? You
don’t know l’Enfantillon ... ?? 


-«Hum no…. not yet…» lol


And that is how, the following week, I entered the Enfantillon shop, without any expectations,
and especially without knowing that it would become ... my Ali Baba cave!


It's a fact, that over the years, I have found so many unique and adorable pieces: Paul Smith and
JPG t-shirts, Munster trousers, Hugo Boss sweaters, all at a fraction of the regular price, and let’s
not forget all of the different brands that I also discovered there.


In short, l'Enfantillon accompanies me as my son ages, and just like my son, the shop has also
grown (and moved) just last year in a new zen and relax environment.


This month, l’Enfantillon is relaunching its website, clear and easy to navigate, it will allow you -
and myself - to buy small and large finds at an affordable price, in the comfort of our home.


Who needs more?